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Facing the Mirror with Cancer, including details about the launch of
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NEW YORK, Feb. 16 – When facing the daunting challenge of fighting cancer, half of the battle is addressing the physical ailment while the other half is gaining the courage to face each and every day. In 2004 Lori Ovitz and Joanne Kabak wrote a revolutionary new book titled “Facing the Mirror with Cancer:” A Guide to Using Makeup to Make a Difference”. Thanks to the vision and generosity of the Price Family Foundation, Shaare Zedek Medical Center recently launched the Hebrew translation of this insightful book. The ceremony, which was held on Sunday, February 5th, 2006, was attended by Oncology specialists, beauticians and care givers from throughout Jerusalem, Tel Aviv and Ashkelon. Participants in the program included Ms. Tina Price (representing the Price Family Foundation) as well as Miri Ziv, Director-General of the Israel Cancer Association. "Facing the Mirror with Cancer" is a beautifully photographed, 200-page book illustrating step-by-step tips and techniques for dealing with appearance issues during cancer treatment and beyond. In his introductory remarks, Prof. Jonathan Halevy, Director-General of Shaare Zedek Medical Center emphasized the vital role played by Robert Price of the Price Family Foundation in making this book available at no cost to all cancer patients throughout Israel. “You simply cannot put a value on the peace of mind and improved quality of life this book provides for patients who are fighting for their lives and striving to maintain some semblance of normalcy in their lives,” explained Prof. Halevy. Dr. Nathan Cherny, head of Shaare Zedek’s Palliative Medicine Department and Ms. Ziv, stressed the importance of this book that was written for the benefit of all patients-- men, women and children-- enabling them to deal positively with their external appearance. The book’s objective of "looking good, feeling better" fits in perfectly with the activities and programs of the Israel Cancer Association. Ms. Tina Price expressed her pleasure at the Foundation being able to help patients receive this important book. Known as "the Hospital with a Heart," Shaare Zedek receives no funding from the Israeli government. Located in the center of Jerusalem, Shaare Zedek provides medical care to all of its patients regardless of religious affiliation or cultural background. Shaare Zedek boasts the following centers of excellence: Cardiology and Cardiothoracic Surgery, Woman and Infant Medicine, Palliative Medicine, Oncology, Emergency Medicine, Medical Genetics, Pediatric Neurology, Pediatric Dialysis, Metabolic Diseases, and Gaucher's Disease. To learn about Shaare Zedek Medical Center in Jerusalem, please contact Rachel Wolf at 212-764-8116, rwolf@acsz.org or visit www.acsz.org. For more information about the book and author Lori Ovitz, go to http://www.facingthemirror.org/.
Imaginis.com, a leading, independent patient-information website on breast cancer and women’s health issues, announced today a new partnership with national make-up artist and author Lori Ovitz that will help fund cancer research through the award-winning Imaginis website. In her new book, Facing the Mirror with Cancer A Guide to Using Makeup to make a Difference, (Belle Press, June 2004), Ovitz, the famous make-up artist to top models and celebrities, applies her sought-after skill to helping those with cancer learn how to make themselves feel better by looking better. According to Ovitz, the use of make-up in addressing the appearance effects of cancer treatment helps improve a patient’s outlook and attitude. The author and her husband, Bruce – a 35-year cancer survivor – contribute 50% of their personal profits from book sales to cancer research and related causes. The couple distributes book only through the Internet, and it is now available for purchase online at www.imaginis.com, as a new addition to one of the most comprehensive websites on breast cancer and women’s health issues. “The tremendous boost and encouragement as well as the practical applications this book offers to cancer patients and those recently undergoing treatment makes this a perfect match with our mission to provide in-depth information to the people who access our website daily” said John Molloy, CEO, Imaginis Corporation. Ovitz reveals in her book an inspiring personal story of how she has been able to take a talent honed over the years and turn it into a powerful tool for helping countless lives touched by cancer. The beautifully photographed, 200-page book illustrating step-by-step tips and techniques for dealing with the appearance issues during cancer treatment and beyond, reflects what Ovitz has learned firsthand about the tremendous boost in energy and self esteem that looking good – or simply looking like yourself – can give to a person with cancer. “The most rewarding part of doing this work has been seeing how people’s attitude and courage grow more positive as they learn to take control of their appearance,” Ovitz said. Since 1999, Ovitz has offered her professional talents privately and at no charge to patients at Chicago’s top cancer hospitals. Facing the Mirror with Cancer is the only up-to-date guidebook focused on the topic of appearance during cancer treatments for women and teens, and includes sections devoted to men and children, and is illustrated with color photographs of cancer patients and survivors. It has earned the praise of many cancer patients, their families, and hospital staff, as well as the support of cancer organizations, many of which are participating in an online book donation program to get the book into the hands of their patients. Imaginis Corporation is a privately held health services company. Its comprehensive and authoritative website, www.imaginis.com, provides news and information on breast cancer such as prevention, screening, diagnosis and treatment. The site contains thousands of pages of detailed, physician-edited health information and content, explained in everyday language, making it easier for readers to understand medical terms, diagnosis and options so they can make informed decisions on prevention and treatment. It also covers related women’s health topics such as hormone replacement therapy (HRT), multiple sclerosis, osteoporosis, and ovarian cancer and contains extensive information about medical procedures such as angiography, biopsy, CT, MRI, nuclear medicine, ultrasound, x-ray imaging and radiation therapy.
“To take something you do as part of your job, a talent you’ve honed over the years, and turn it into something you can do to help people,” observes Lori Ovitz, “is the most satisfying culmination of any professional career.” Ovitz should know. In her successful 20-year career as a makeup artist, she attained a lofty peak, working with top models, broadcasting and sports personalities, and celebrities in television, catalogs, and magazines in her native Chicago. While some may have set their sights on parlaying this sort of success into a career in movies or with fashion’s most prestigious magazines, Ovitz felt herself pulled in another direction. She is one of those rare people who make volunteering a priority no matter how busy her life may be. As a young teen Lori lost her best friend to cancer and found herself drawn to Chicago’s cancer charities. As a result of her loss, she made the bold decision to approach the program director of Gilda’s Club, one of Chicago’s most respected supporters of cancer patients and their families, with a plan to coach cancer patients one-on-one, teaching women, teens, children, even men how to camouflage and minimize the appearance and side effects of cancer treatments. Her program was an overwhelming success with patients learning firsthand the enormous energy that looking good – or simply looking like yourself – can give to a person with cancer. Since 1999, Lori has offered her professional talents privately at no charge to patients at the Robert H. Lurie Comprehensive Cancer Center of Northwestern University Hospital and at the University of Chicago Hospitals. Today Ovitz is poised to reach out to millions more who battle daily to regain some semblance of their ordinary lives with Facing the Mirror with Cancer A Guide to Using Makeup to make a Difference (June 2004), a beautifully photographed, 200-page book for cancer patients and survivors, illustrating step-by-step tips and techniques for dealing with appearance issues during cancer treatment and beyond. The book has earned her praise from many cancer patients, their families, and hospital staff, as well as the support of cancer organizations, many of which are participating in an online book donation program to get the book into the hands of their patients. With 50% of their personal profits from sales going directly to cancer research and related causes, Lori and her husband Bruce – a 35-year cancer survivor – have made the choice to eschew traditional distribution channels and market the book primarily online at www.facingthemirror.org. Facing The Mirror With Cancer has received high praise from both Lance Armstrong and Bobbi Brown, who gave Ovitz a little helpful advice and words of encouragement when she was just getting started. What’s more, Lori and Bruce continue to form meaningful partnerships with nationally recognized and grass roots cancer organizations like the Lance Armstrong Foundation, Gilda’s Club, Cancercare and the Tom Coughlin Jay Fund Foundation. Lori Ovitz continues to make a difference helping those who face the battle of a lifetime to look and feel simply like themselves. Lori recently joined the board of the Chicago chapter of The Lance Armstrong Foundation.
JACKSONVILLE, FL. – On Saturday, July 31st, Lori Ovitz will team up with the Tom Coughlin Jay Fund Foundation and Dave & Buster’s to help teens living with cancer feel like regular kids again. A luncheon from 12:00 to 2:00 PM sponsored by Dave & Buster’s will be held at their I-95 at J. Turner Butler Blvd., Jacksonville location. “Putting on your game face” will take on new meaning when Ovitz demonstrates how to use makeup to create a fresh, natural look helping those with cancer gain more than a little control over the appearance effects of related treatments. Ovitz, a sought after makeup artist to top models and celebrities has offered her professional talents privately and at no charge to patients at Chicago’s top cancer hospitals since 1999. Interested teens attending the Dave & Buster’s luncheon will receive an individualized makeup lesson, a Dave and Buster’s goody bag as well as the tremendous boost in energy and self esteem that looking good – or simply looking like yourself – can give to those with cancer.“We are very excited to be partners with Lori Ovitz for this incredible event,” observes Giants Head Coach Tom Coughlin, “Her ability to take her very special talent and dedicate it in such a way to help teens facing such an extraordinary challenge is a wonderful testimony to the humanitarian spirit.” Coughlin is equally committed to making life easier for those most directly affected by cancer. He started the Tom Coughlin Jay Fund Foundation in memory of Jay McGillis, a former player of his at Boston College who died of leukemia in 1992. The foundation was established in Jacksonville, Fla., where Coughlin coached the Jaguars for eight years, to assist children and their families directly affected by leukemia and other cancers. Lori Ovitz is author of Facing the Mirror with Cancer A Guide to Using Makeup to make a Difference (Belle Press; June 2004), a beautifully photographed, 200-page book illustrating step-by-step tips and techniques for dealing with appearance issues during cancer treatment and beyond. It is the only up-to-date cancer makeup book focused on the topic of appearance for cancer patients and survivors and includes sections devoted to men and children and is illustrated with color photographs of cancer patients and survivors.
EAST RUTHERFORD, N.J., JUNE 10 – The union of a renowned makeup artist and a tough-as-titanium football coach would seem to logically exist only in creative fiction or situation comedies. But Lori Ovitz and Tom Coughlin have now come together to contribute to their shared passion: helping those afflicted with cancer. Today, Ovitz will donate 100 copies of her new book, Facing the Mirror with Cancer A Guide to Using Makeup to make a Difference (Belle Press; June 2004) to the Tom Coughlin Jay Fund Foundation. “As a 35-year cancer survivor I am so pleased to have published this book which will enable Lori and I to donate fifty percent of our personal profits from the sales directly to cancer research and related causes” said Bruce Ovitz. “In addition, since our book will not be sold in bookstores in order to be able to give more to cancer organizations we established a donation page on the website, www.facingthemirror.org, which makes it easy for anyone to make a ten-book minimum donation to one of sixteen designated cancer organizations including The Jay Fund.”“Lori’s ability to take her very special talent and dedicate it in such a way as to better serve her fellow man is a wonderful testimony to the humanitarian spirit” said Tom Coughlin. Facing the Mirror with Cancer is a beautifully photographed, 200-page book illustrating step-by-step tips and techniques for dealing with appearance issues during cancer treatment and beyond. The book is the only up-to-date manual focused exclusively on the topic of appearance during cancer treatments for women and teens and includes sections devoted to men and children and is illustrated with color photographs of cancer patients and survivors. Since its inception in 1996, the Jay Fund Foundation has donated approximately $1 million to assist families with children suffering from leukemia or cancer. Each year, Coughlin hosts a celebrity dinner and golf classic to raise money for the foundation as well as an annual Valentine’s Day party for children afflicted with cancer.
CHICAGO, IL – On Sunday, June 6, author and top makeup artist Lori Ovitz will be among colleagues and friends when she lends her talents to the University of Chicago Hospitals’ celebration of its 15 th annual Cancer Survivors Day at the Westin Hotel’s Wellington Ballroom at 909 North Michigan Avenue from noon to 3:00 PM. Since, 1999, Ovitz has offered her professional talents privately at no charge to patients there (and at the Robert H. Lurie Comprehensive Cancer Center of Northwestern University Hospital), witnessing the courage of those who have learned to take control of the appearance effects of cancer-related treatments, including chemotherapy, radiation and surgery. Ovitz will join some of the nation’s most respected cancer support organizations when she sponsors a booth and offers makeovers tailored specifically to individuals living with cancer. Diahann Carroll, an actress, singer and a breast cancer survivor since her diagnosis in 1998, is scheduled to be the keynote speaker of the event, which promises to be “an afternoon of sharing, encouragement, and hope for anyone, who has ever been diagnosed with cancer.” Chicago News Channel 2 anchorman Derrick Blakley will emcee the event, which is open to family friends and children, and features entertainment by Lynne Jordan & the Shivers and others. Hors d’oeuvres, refreshments, and activities for children will be on hand as well. Lori Ovitz is the author of Facing the Mirror with Cancer A Guide to Using Makeup to make a Difference (Belle Press; June 2004), a beautifully photographed, 200-page book illustrating step-by-step tips and techniques for dealing with appearance issues during cancer treatment and beyond. The only up-to-date manual focused exclusively on the topic of appearance during cancer treatments for women and teens, the book includes sections devoted to men and children and is illustrated with color photographs of cancer patients and survivors. “I’ve known Lori Ovitz for years and have seen how the work she does brightens the lives of so many people living with cancer,” notes Peggy Williams, Director of Oncology Support Programs at the University of Chicago Hospitals. “Her book is outstanding and is by far one of the most well-written and beautiful I have seen in my sixteen-year career here. Lori’s work makes life just a little easier for adults, teens and children facing cancer.” With the website, facingthemirror.org, and through their support of organizations like the University of Chicago Hospitals, Lori and her husband Bruce – a 35-year cancer survivor – hope to reach and help some of the millions diagnosed with cancer who are facing so many new emotional challenges. What’s more, the Ovitz’s have committed to donate 50% of their personal profits from the book directly to cancer research and related causes. Author and Top Makeup Artist Lori Ovitz Provides a Makeover Workshop for CURE Magazine’s First National Patient & Survivor Forum in Dallas, TX Back to top DALLAS, TX – On Saturday, May 22 Lori Ovitz joined the country’s leading cancer researchers, medical professionals, and advocates at the first National Patient & Survivor Forum sponsored by Cure Magazine the leading publication for cancer survivors. The hugely successful conference drew more than 430 attendees (more than twice as many as anticipated) from 34 states and included the newly diagnosed, those with recurrent disease, and their families. Experts discussed new directions in cancer treatment, addressed disease specific cancers, as well as many of the psychosocial dimensions of the cancer experience. In a two-hour breakout session, Lori Ovitz offered a workshop in applying makeup tailored specifically to individuals living with cancer. This engaging workshop offered advice on everything from creating natural looking eyebrows to demonstrating how to use makeup to make a difference. Ovitz, a sought after makeup artist to top models and celebrities, has offered her professional talents privately at no charge to patients at the Robert H. Lurie Comprehensive Cancer Center of Northwestern University Hospital and at the University of Chicago Hospitals since 1999. She has witnessed first hand the courage of those who have learned to take control over the appearance effects of cancer-related treatments, including chemotherapy, radiation, and surgery. “Cancer patients often experience not only chemotherapy hair loss, eyelash loss and even eyebrow loss, but also skin discoloration,” notes Kathy LaTour, Senior Editor of Cure. “I am so impressed by the power of Lori’s work to literally renew the spirit and courage of cancer patients and survivors. One young woman in treatment was so transformed by Lori’s makeover, she told me, ‘I’m going out dancing; I haven’t felt this way in months.’” More than 30 attendees of Lori Ovitz’s workshop were provided personal tips and advice, many were given a full makeover, and everyone received a complimentary copy of her new book, Facing the Mirror with Cancer A Guide to Using Makeup to make a Difference (Belle Press; June 2004), a beautifully photographed, 200-page book illustrating step-by-step tips and techniques for dealing with appearance issues during cancer treatment and beyond. It is the only up-to-date guidebook focused on the topic of appearance during cancer treatments for women and teens; it includes sections devoted to men and children as well and is illustrated with color photographs of cancer patients and survivors. With the website, www.facingthemirror.org and through their support of cancer research and support organizations, Lori and her husband Bruce – a 35-year cancer survivor – hope to reach and help some of the millions diagnosed with cancer who are struggling to regain some semblance of their “ordinary lives” and the simple dignity of work, family, and a social life. What’s more, the Ovitz’s have committed to donate 50% of their personal profits from the book directly to cancer research and related causes. Cure: Cancer, Research & Education is a quarterly magazine that combines the science and humanity of cancer for those who have to deal with it on a daily basis. This free magazine, available at curetoday.com, provides scientific information in easy-to-understand language with equally understandable illustrations and is published by Cancer Information Group.
DALLAS - On Friday, May 21st, author and top makeup artist Lori Ovitz will sponsor a special makeover demonstration at Gilda’s Club North Texas, 2710 Oak Lawn, Dallas. From 12:00 to 2:00 PM, individuals living with cancer will learn how to take control over the appearance effects of cancer-related treatments as Ovitz offers step-by-step advice on everything from creating natural looking eyebrows to demonstrating how to use makeup to make a difference. A sought after makeup artist to top models and celebrities, Ovitz has offered her professional talents privately at no charge to patients at Chicago’s top cancer hospitals since 1999 and has witnessed the courage of those who have had a sense of their identity restored after mastering some of Ovitz’s simple techniques. After an informal demonstration and question-and-answer period, participants will see for themselves the tremendous boost in self-esteem that looking good – or simply looking like yourself – can give to a person with cancer. “Women are so often particularly vulnerable to the effect of cancer on their appearance,” notes Denise Edmiston, Program Director of Gilda’s Club North Texas. “We’re very excited to have Lori Ovitz share her expertise because we know how instrumental her work is in helping the individual living with cancer to feel like a whole person again.” Lori is the author of Facing The Mirror With Cancer A guide to using makeup to make a difference (Belle Press; June 2004), a beautifully photographed, 200-page book illustrating step-by-step tips and techniques for dealing with appearance issues during cancer treatment and beyond. It is the only up-to-date guidebook focused on the topic of appearance during cancer treatments for women and teens and includes sections devoted to men and children and is illustrated with color photographs of real cancer patients and survivors. Copies of the book will be available to the first 50 cancer patients and/or survivors that sign up with Gilda’s Club of North Texas to attend Lori Ovitz’s demonstration on Friday May 21st. With the website, facingthemirror.org, and through their support of organizations like Gilda’s Club, Lori and her husband Bruce – a 35-year cancer survivor – hope to reach and help some of the millions diagnosed with cancer who are struggling to regain some semblance of their lives. What’s more, the Ovitz’s have committed to donate 50% of their personal profits from the book directly to cancer research and related causes. Free-of-charge and non-profit, Gilda’s Club has locations across the United States providing meeting places where men, women, and children living with cancer, along with their families and friends, join with others to build social and emotional support as a supplement to medical care. Offering support and networking groups, lectures, workshops and social events in a non-residential, homelike setting, this warm and welcoming cancer support community is a part of Gilda Radner’s legacy.
AUSTIN, TX (April 17, 2004) – Lori and Bruce Ovitz joined Lance Armstrong in the winner’s circle on April 17 when Facing the Mirror LLC, a cancer support organization founded by the Ovitz’s, joined a coterie of sponsors supporting Live Strong and the Lance Armstrong Foundation’s (LAF) 2004 Live to Ride Gala. The LAF presented its annual Carpe Diem awards recognizing those who have positively impacted the cancer survivorship community and honored a number of courageous cancer survivors. Actor Ben Stiller entertained a delighted crowd of 800 at the Austin Convention Center event that raised an estimated $720K for LAF’s public health, education and research programs. Facing the Mirror with Cancer A Guide to Using Makeup to make a Difference (Belle Press; June 2004), written by Lori Ovitz, a sought after makeup artist to top models and celebrities, is a beautifully photographed, 200-page book illustrating step-by-step tips and techniques for dealing with appearance issues during cancer treatment and beyond. The only up-to-date manual focused exclusively on the topic of appearance during cancer treatments for women and teens, the book includes sections devoted to men and children and is illustrated with color photographs of cancer patients and survivors. “Ovitz’s book provides easy-to-follow steps on how to maintain physical appearance and enhance your quality of life with, through and beyond cancer,” notes Armstrong. Lori and her husband Bruce – a 35-year cancer survivor – decided not only to publish and market the book themselves, but to launch a website as well. Through www.facingthemirror.org – a robust information resource – they hope to reach some of the millions diagnosed with cancer who are struggling to regain some semblance of their “ordinary lives” and the simple dignity of work, family, and a social life. Since 1999, Lori has offered her professional talents privately at no charge to patients at the Robert H. Lurie Comprehensive Cancer Center of Northwestern University Hospital and at the University of Chicago Hospitals, and has witnessed the courage of those who have learned to take control over the appearance effects of cancer-related treatments, including chemotherapy, radiation, and surgery. It is no mystery why Lori and Bruce Ovitz share such a deep affinity for the work that Lance Armstrong is doing. “To take something you do as part of your job, a talent you’ve honed over the years, and turn it into something you can do to help people,” observes Lori Ovitz, “is the most satisfying culmination of any professional career.” “To take something you do as part of your job, a talent you’ve honed over the years, and turn it into something you can do to help people,” observes Lori Ovitz, “is the most satisfying culmination of any professional career.” Fifty percent of the personal profits from the sale of the book will be channeled directly to cancer research and related causes. In addition, the book will be available online as well as in hospital gift shops and independent bookstores. What’s more the Ovitz’s have established a program through their website www.facingthemirror.org that allows corporations and individuals to donate copies of Facing the Mirror with Cancer to various cancer related organizations.
FT. LAUDERDALE – On Friday, April 9th, Lori Ovitz will dig into her bag of tricks to make a little Nooglieland magic when teens and children living with cancer along with their families and friends gather from 12:00 to 2:00 PM for the annual Boogie Noogie Spring Fling at Gilda’s Club, 119 Rose Drive, Ft. Lauderdale. No magician, Ovitz is a sought after makeup artist to top models and celebrities who has offered her professional talents privately at no charge to patients at Chicago’s top cancer hospitals since 1999 and has witnessed the courage of those who have learned to take control over the appearance effects of cancer-related treatments. Like any party for kids, there will be plenty of pizza, arts and crafts, face painting and silliness, but the big hit of the party is sure to be Ovitz’s individualized makeup lessons. Not only will teens and children get some valuable lessons (not to mention free makeup and brushes) but the tremendous boost in energy and self esteem that looking good – or simply looking like yourself – can give to a person with cancer. “We are very excited to have someone of Lori Ovitz’s caliber share her expertise with us at our Spring Fling,” says Karen Hansen, Program Director of Gilda’s Club, Ft. Lauderdale. “Her book and the work she does really fit perfectly with our philosophy of supporting people living with cancer and their families – Gilda would have loved this.” Lori is the author of Facing the Mirror with Cancer A Guide to Using Makeup to make a Difference (Belle Press; June 2004), a beautifully photographed, 200-page book illustrating step-by-step tips and techniques for dealing with appearance issues during cancer treatment and beyond. It is the only up-to-date guidebook focused on the topic of appearance during cancer treatments for women and teens, it includes sections devoted to men and children and is illustrated with color photographs of cancer patients and survivors. With the website, facingthemirror.org, and through their support of organizations like Gilda’s Club, Lori and her husband Bruce – a 35-year cancer survivor – hope to reach and help some of the millions diagnosed with cancer who are struggling to regain some semblance of their “ordinary lives” and the simple dignity of work, family, and a social life. What’s more, the Ovitz’s have committed to donate 50% of their personal profits from the book directly to cancer research and related causes. Free-of-charge and non-profit, Gilda’s Club has locations across the United States providing meeting places where men, women, and children living with cancer, along with their families and friends, join with others to build social and emotional support as a supplement to medical care. Offering support and networking groups, lectures, workshops and social events in a non-residential, homelike setting, this warm and welcoming cancer support community is a part of Gilda Radner’s legacy.
A growing number of cancer organizations, including Gilda’s Club, Wellness House (Hinsdale, IL), Robert H. Lurie Comprehensive Cancer Center, Lance Armstrong Foundation, Flying Colors, and Wings Cancer Foundation (Memphis, TN), have signed on to get an important new book into the hands of some of the millions diagnosed with cancer battling to regain some semblance of their ordinary lives. Lori Ovitz, a sought after makeup artist to top models and celebrities, is the author of Facing the Mirror with Cancer A Guide to Using Makeup to make a Difference (June 2004) a beautifully photographed, 200-page book illustrating step-by-step tips and techniques for dealing with appearance issues during cancer treatment and beyond. By June 1, when visiting www.facingthemirror.org, anyone can make a ten-book minimum donation to one of twenty cancer charities that have teamed up with Lori and her husband Bruce - a 35-year cancer survivor. The cost of a ten-book donation is just $250 and there is no charge for shipping and handling. Organizations that commit to donating 1,000 or more books are offered a customized cover wrap for the book featuring the donor’s logo, name or organization. In addition a small but growing number of independent retail outlets will carry the book and will be listed on the web site. With 50% of their personal profits from book sales going directly to cancer research and related causes, the website enables Lori and Bruce to eschew traditional distribution channels and forge meaningful partnerships with cancer charities worldwide to see that those who can be helped by this invaluable new book will have it. "Dealing with the appearance issues of a cancer diagnosis is initially the most dramatic blow for cancer patients," says Sandy Patterson, Executive Director, Wings Cancer Foundation. "Lori’s book is a long needed and invaluable resource. My hope and goal is to educate and serve as many cancer patients as we can with this extraordinary book." Such unusual methods, like the launch of their website at the Kroger St. Jude and the Cellular South Cup Tennis Championships, a Memphis charity tennis event featuring such heavy-hitting sponsors as Kroger, Cellular South, Pepsi, Keebler, FedEx, and Morgan Keegan, have paid off with significant advance orders. In April, facingthemirror.org will step up its efforts even further as a platinum sponsor at the Lance Armstrong Foundation’s "Live to Ride" Gala in Austin, Texas. Since 1999, Lori has offered her professional talents privately at no charge to patients at the Robert H. Lurie Comprehensive Cancer Center of Northwestern University Hospital and at the University of Chicago Hospitals and has learned firsthand the enormous energy that looking good - or simply looking like yourself - can give to a person with cancer. In fact, Lori Ovitz’s efforts have earned her praise and esteem from not only patients and hospital staff, but also the recognition of Lance Armstrong and Bobbi Brown. Facing the Mirror with Cancer is the only up-to-date guidebook focused exclusively on the topic of appearance during cancer treatments for women and teens; it includes sections devoted to men and children and is illustrated with color photographs of cancer patients and survivors. The site www.facingthemirror.org will be an information resource with state-of-the-art, fully secure e-commerce capabilities.
MEMPHIS - February 20, 2004, -- An unusual sponsor banner displaying the title of a new book, Facing The Mirror With Cancer, will join those of Kroger, Cellular South, Pepsi, Keebler, FedEx, Morgan Keegan, and a bevy of heavy hitters lined up to sponsor the Kroger St. Jude and the Cellular South Cup Tennis Championships in Memphis. The introduction of this book and it’s website www.facingthemirror.org is just the start of a comprehensive national marketing and public relations campaign aimed at reaching out to some of the millions diagnosed with cancer who battle daily to regain some semblance of their ordinary lives. Lori Ovitz, a sought after makeup artist to top models and celebrities, is the author of Facing the Mirror with Cancer A Guide to Using Makeup to make a Difference (June 2004) a beautifully photographed, 200-page book illustrating step-by-step tips and techniques for dealing with appearance issues during cancer treatment and beyond. Lori and her husband Bruce - a 35-year cancer survivor - have made the bold decision to market the book primarily online, eschewing traditional and costly distribution channels. From this publishing venture 50% of their personal profits from book sales are going directly to cancer research and related causes. Such unusual methods like launching their website facingthemirror.org at a charity tennis event or marketing the book online already appear to be paying off with significant advance orders from corporations and individuals who are donating their books to various cancer related organizations. Since 1999, Lori has offered her professional talents privately at no charge to patients at the Robert H. Lurie Comprehensive Cancer Center of Northwestern University Hospital and at the University of Chicago Hospitals and has learned firsthand the enormous energy that looking good - or simply looking like yourself - can give to a person with cancer. In fact, Lori Ovitz’s efforts have earned her praise and esteem from not only patients and hospital staff, but also the recognition of Lance Armstrong and Bobbi Brown. Facing the Mirror with Cancer is the only up-to-date guidebook focused exclusively on the topic of appearance during cancer treatments for women and teens; it includes sections devoted to men and children and is illustrated with color photographs of cancer patients and survivors. Lori Ovitz plans to offer affordable "Facing The Mirror" makeup brushes which will be sold on the website www.facingthemirror.org. The site will be an information resource with state-of-the-art, fully secure e-commerce capabilities.
MEMPHIS - February 13th thru the 22nd, an unusual sponsor banner will join those of Kroger, Cellular South, Pepsi, Keebler, FedEx, Morgan Keegan and a bevy of heavy hitters who will proudly display their support for St. Jude Children’s Research Hospital at the Kroger St. Jude and the Cellular South Cup Tennis Championships in Memphis. Those watching are certain to be more than a little intrigued by one sponsor banner which simply reads: Facing the Mirror with Cancer. Facing the Mirror with Cancer A Guide to Using Makeup to make a Difference to be published June 2004, is the title of a book by Lori Ovitz, a sought after makeup artist to top models and celebrities, who has learned firsthand the enormous energy that looking good - or simply looking like yourself - can give to a person with cancer. Since 1999, Lori has offered her professional talents privately at no charge to patients at the Robert H. Lurie Comprehensive Cancer Center of Northwestern University Hospital and at the University of Chicago Hospitals, and has witnessed the courage of those who have learned to take control over the appearance effects of cancer-related treatments, including chemotherapy, radiation, and surgery. Through the website, FacingTheMirror.org, and a comprehensive national marketing and public relations campaign, Ovitz hopes to reach and help some of the millions diagnosed with cancer who are struggling to regain some semblance of their "ordinary lives" and the simple dignity of work, family, and a social life. Realizing how important these stories and their message of hope are, Lori and her husband Bruce - a 35-year cancer survivor - decided to publish and market the book themselves. "Establishing the website, FacingTheMirror.org, has enabled us to eschew the traditional and costly distribution channels booksellers use," observes Bruce Ovitz. "We are excited about the economic incentives e-commerce offers since 50% of our personal profits from the sale of the book will be channeled directly to cancer research and related causes. In addition we plan to offer the book in hospital gift shops and independent bookstores." This strategy already appears to be paying off with significant advance orders from corporations and individuals who are donating their books to various Cancer related organizations. In fact, Lori Ovitz’s efforts have earned her praise and esteem from not only patients and hospital staff, but the recognition of Lance Armstrong and Bobbi Brown. Facing the Mirror with Cancer is the only up-to-date guidebook focused exclusively on the topic of appearance during cancer treatments for women and teens; it includes sections devoted to men and children and is illustrated with color photographs of cancer patients and survivors. In addition to her new book, Lori is developing a very affordable makeup line specifically for cancer patients.
In her 20-year career as a sought after professional makeup artist to top models and celebrities, Lori Ovitz has learned firsthand the enormous boost in self-esteem that looking good delivers. But it was her experience, offering her professional talents at no charge to patients at the Robert H. Lurie Comprehensive Cancer Center of Northwestern University Hospital and at the University of Chicago Hospitals, that convinced her of the power of her craft to restore a sense of self-esteem and even dignity to cancer patients fighting for their lives. In her new book, Facing the Mirror with Cancer A Guide to Using Makeup to Make a Difference (Belle Press) to be published June 2004, Ovitz shares detailed, easy to follow techniques for dealing with the most common appearance affects of cancer-related treatments, including: chemotherapy, radiation, and surgery. People struggling with cancer often feel devastated by changes in their appearance. Though these aesthetic changes may be temporary, Ovitz’s work at cancer centers has shown what hurdles they pose for those who struggle to continue to work, socialize and raise families as they fight for their lives. "While makeup will not cure cancer observes Ovitz, the endless number of immediate positive responses from my private lessons is the driving force behind this book." Facing the Mirror with Cancer features forewords by Dr. Anthony J. Schaeffer, M.D., Chairman of the Department of Urology, The Feinberg School of Medicine, Northwestern University as well as one by Gina Marie Graci, Ph.D., Director of Psychosocial Oncology, Northwestern Medical Faculty Foundation, Robert H. Lurie Comprehensive Cancer Center, Assistant Professor of Psychiatry and Certified Behavorial Sleep Medicine Specialist. In this step-by-step guide, Ovitz shows women, men, children, and teens gender-appropriate ways to use makeup to lessen the affects of cancer treatments. Sharing some of the stories and reactions of the people she works with daily, Ovitz reveals how anyone can get started by identifying their individual needs, developing a "personalized makeup chart," gathering and evaluating products already owned, and learning how to use brushes, the most effective tool. Fully illustrated with candid before and after pictures of cancer patients and survivors, Facing the Mirror with Cancer reveals the secrets of Ovitz’s craft in all areas of cosmetics. Oncology specialists in the areas of dermatology, wig as well as nail care have been interviewed and included to cover all of the aesthetic issues that face patients. Taking her highly regarded program to a national level with this clear and compassionate book of techniques has been a personal mission. Lori’s husband Bruce - a 35-year cancer survivor - is a committed and grateful champion of the people who gave him back his life. Bruce has been a major contributor and enthusiastic fundraiser on behalf of Northwestern University's Department of Urology since 1975. In addition to her new book, Facing the Mirror with Cancer, Lori Ovitz plans to offer affordable "Facing The Mirror" makeup brushes which will be sold on the website www.facingthemirror.org. The site will be an information resource with state-of-the-art, fully secure e-commerce capabilities.
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| Copyright ©2004 Lori Ovitz. All Rights Reserved, including the right of reproduction in whole or in part in any form. Belle Press is a registered trademark. Facing the Mirror with Cancer is a registered trademark. The content of this book is not intended to be substituted for medical advice. Whenever in question, always check with your doctor or healthcare professional. | |||||||||||||